Jun 11, 2011

Where HUGO BOSS came from?

Hugo Boss AG is a German fashion and lifestyle house based in Metzingen that specializes in high-end mens- and womenswear. It is named after its founder Hugo Boss (1885–1948).





Hugo Boss currently has at least 6,100 points of sale in 110 countries. Hugo Boss AG directly owns
over 360 retail stores with over 1,000 stores and shops owned by franchisees.

Products are manufactured in a variety of locations, including the company's own production sites in Izmir,
 Turkey (the most important production site of  HUGO BOSS); Radom, Poland; Morrovalle, Italy;
Cleveland, USA; and Metzingen, Germany.

There are two core brands, BOSS and HUGO:
  • Boss Black. Menswear (1970), womenswear (2000). Modern classic clothing which is more widely distributed than other lines, and has the broadest product range.
  • Boss Orange. Menswear (1999), womenswear (2005). Originally quirky styling, with bohemian influences, this line was relaunched in 2010 as denim based casual wear.
  • Boss Selection. Menswear (2003). Higher priced clothing aimed at a more mature market, with emphasis on English tailoring styles.
  • Boss Green. Menswear (2003), womenswear (2010). Previously known as Boss Sport, was relaunched in 2003 as a golf-style active wear collection.
  • Hugo. Menswear (1993), womenswear (1998). Fashion forward styling, with a more European look, and sometimes androgynous models.
Hugo Boss has licensing agreements with various companies to produce Hugo Boss branded products. These include agreements with Samsung to produce cell phones; C.W.F. Children Worldwide Fashion SAS to produce children's clothing; Procter & Gamble Prestige to produce fragrances & skincare; Movado to produce watches; and Safilo to produce sunglasses and eyewear.

In 1985 the company was floated on the stock exchange. In 1991, the Marzotto textile group acquired for
 $165 million a 77.5% stake. Marzotto spun off its fashion brands into the newly created Valentino Fashion
 Group in 2005. Valentino Fashion Group was subsequently purchased by private equity firm Permira in
 2007 from the Marzotto family, who retain a 22% stake in the company.

In 2009, BOSS Black was by far the largest segment, consisting 68% of all sales, with the remainder made
 up by BOSS Orange (17%), BOSS Selection (3%), BOSS Green (3%) and HUGO (9%). Sales taken in
 company owned stores were 19% of total sales worldwide.

Some Collection of G-STAGE Mens also
inspired by Hugo Boss (Click)
 
In March 2010, Hugo Boss was boycotted by actor Danny Glover after Hugo Boss announced plans
 to close an Ohio suit manufacturing plant reportedly after 375 employees of the Workers United Union
 rejected Hugo Boss proposal to cut the workers' hourly wage 36% from $13 an hour to $8.30.

After an initial statement by CFO Andreas Stockert that the company had a responsibility to shareholders
 and would move suit manufacturing from Ohio to other facilities in Turkey, Bulgaria and Romania the
 company "succumbed" to the boycott and cancelled the project.


Data Credit:  wikipedia.org
        



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